Hello,
I am Jimena
I’m a digital transformation Enthusiast with a huge passion for technology and digital businesses.
- jimena.lopez@tec.com
Professional Skills
Experienced with all the stages of developing fully functional landing pages and full sales funnels. Well-versed on how to create a digital strategy to launch an e-commerce site or an info product. I have a background in programming and digital marketing.
Experience
Starting in 2019 I began my journey on the creation of digital experiences, marketing, automation, building landing pages, and creating full sales funnel strategies utilizing mainly agile methodologies.
IT Intern
Orbia Global
- Helped launch an initial improvement proposal for all the internal service catalog that impacts over 20+ services
- Manage requests and improvement requirements from clients
- Help manage and improve the internal service catalog experience in the global IT management department
Front-End Developer
Tecnológico de Monterrey
- Helped improve the digital experience of the whole internal collaborator’s platform.
- Improved and coded over 15 + internal microsites both transactional and informative using html and CSS.
- Managed communication and requirements with internal clients in 5 different areas.
- Helped and educated internal clients on how to use HubSpot marketing software for the creation of landing pages and automations.
Ecommerce Store Intern
Steelcase
- Trainee on improving and creating internal ecommerce stores for steelcase clients.
- Help maintain internal ecommerce stores and improve the final user experience.
- Maintain communication with international stakeholders.
Media Buyer & Coordinator
TRM Digital
- Helped organize marketing efforts to implement and scale paid traffic campaigns and internal processes.
- Launched campaigns for 22+ businesses in the United States & Mexico.
- Spent 20k+ USD on paid advertisement with positive ROAS.
- Helped Grow the startup marketing agency by 20%.
- Streamlined service delivery for clients with Zapier, Monday, and Processes street. For over 20+ clients.
- Designed and launched over 13+ landing pages in a lapse of 8 months.
Education
HubSpot Marketing Software Certified
Hubspot
Capable of using the HubSpot marketing software to create and implement inbound marketing strategies, creation of landing pages and their automation.
Web Development Fundamentals
Fixter Geek
Principles and Foundations you need to become a web developer using Html, Css and Javascript.
B.S in Business Informatics
Tecnológico de Monterrey
Everything you need to know to incorporate technology into different industries and get the most out of it. Constant learning on how to generate strategies and incorporate digital technologies for the creation, capture and delivery of value in business.
Landing Page Creation and Optimization
Udemy
Principles of landing page creation & persuasive message crafting to drastically increase conversion rates
Projects
Listening to your customer and understanding their business process is crucial for the creation of any digital experience and not only that but more importantly understanding the final customer. These principles were applied in the creation of the following projects.
Aerial Canvas Lead Generation Landing Page
Landing page for a San Francisco real estate marketing company.
Quark Company Landing Page
Landing page design for a app and web development startup.
Dacero Ecommerce UI Design
UI design concept for an e-commerce store for a steel production company.
Realtor Juan Rdz Case Study
Digital marketing results for a Miami real estate top producer.
Aerial Canvas Case Study
Digital marketing efforts results for a real estate video & photo company based in San Francisco.
Advertisement Gallery
Compilation of some of the ads I have run for multiple clients.
What I Do
I will help you build your digital experience whether it’s a landing page, ecommerce store or info product landing with a focus on conversion and understanding the final customer. I can help you drive traffic and nurture your audience so you can always stay on top of mind.
Landing Page & Website Creation
- Design and structure focused on conversion
- Fully Automated (Contact Forms, automatic responses etc..)
- WordPress, wix, kajabi or custom.
- Google analytics + social media pixel tracking
Ecommerce Store Development
- Store strategy design
- Professional photography
- Fully automated (Payment processors, email campaigns, order fulfillment etc..)
- Google Analytics + tracking
- Shopify
Digital Marketing Consultation
- Full funnel audit recommendations
- Facebook ads campaign strategy design and execution